Gatorade: Evolve

September 10, 2010

Gatorade has a catchy little commercial out now that starts out with peach basket playing basketball players, tennis players using wooden rackets, and leather-headed football players.

It’s a neat short that transitions from those black and white 1920’s videos of athletes to Usain Bolt and Serena Williams tearing up their respective sports.  Gatorade is using this commercial to introduce the G Series, which is a three part system of hydration and protein for athletes.  The song they use in the commercial is a really neat sounding song, written by David Banner.  If it turns out you like the song, you can go to the G Series website and download it for free.  Gee, thanks, Gatorade!

Not this kind of evolution.